Dissertation on fmcg sector
E-Retail in Fmcg - a Study This Dissertation E-Retail in Fmcg - a Study and other 62,+ term papers, college essay examples and free essays are available now on.
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Marketing Dissertations | Segmentation | Organization Data | FMCG | Case Study
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As a result, the unorganized and regional players have witnessed erosion in sector share. History of FMCG in India In India, companies like ITC, HLL, Colgate, Cadbury and Nestle have been a fmcg dissertation in the FMCG sector well supported by relatively less competition and high entry barriers import duty was high.
These companies were, therefore, able to charge a premium for their products. In this context, the margins were also on the higher side.
With the gradual opening up of the economy over the last decade, FMCG companies have been forced to fight for a market share. In the process, margins have been compromised, more so in the last six years FMCG sector witnessed decline in demand.
Current Scenario The growth dissertation for FMCG companies looks promising over the long term horizon, as the per-capita consumption of almost fmcg products in the country is amongst the lowest in the world. Aspiration levels in this age group have been fuelled by greater sector exposure, unleashing a latent demand with more money and anew mindset.
In this backdrop, industry estimates suggest that the industry could triple in value by by some estimates, the industry could double in size by In our view, testing times for the FMCG sector are over and driving rural penetration will be the key going forward.
Due to infrastructure constraints this influences the cost-effectiveness of the supply chaincompanies were unable to grow faster. Although companies like HLL and ITC have dedicated initiatives targeted at the rural market, these are still at a relatively nascent stage.
Dissertation report on buying behavior of fmcg products
The bottlenecks of the conventional distribution system are likely to be removed once organized retailing gains in scale. In our view, organized retailing results in discounted prices, forced-buying by offering many choices and also opens up new avenues for growth for the FMCG sector.
ITC Indian Tobacco Company 3.